Meet Sam Norris, our passionate founder, driven by over 10 years of experience playing semi-professional sport. 

When Sam left sport for a full time role in the corporate world, he noticed how many people lose motivation and focus after moving on from highly structured environments, like elite sport or school.

“I was caught up in the corporate rat race. I’d lost sight of my personal goals, and I felt frustrated. My mates were going through the same thing. We wanted something to keep us on track and accountable. When I couldn’t find a gratitude or holistic health journal that worked for me, I knew I had to create one.”

— Sam Norris, Founder

So, The Mindset Playbook was born.

The Mindset Playbook is the ultimate journal and well-being guide enhancing your life through gratitude, goal setting and four health and wellness pillars: 

  • Mindset 
  • Movement
  • Nutrition 
  • Sleep

Fuelled by Sam’s experience in high-performance environments and input from top-level coaches and health professionals, it brings together the key elements for personal growth and happiness.

“This journal is an opportunity to track your daily habits, level up and take ownership of your life. It’s not just for those feeling lost – it's for anyone wanting direction or to optimise their performance. It's a 'personal playbook' for life.”

— Sam Norris, Founder

Start your journey with the Mindset Playbook and level up your life today.

OUR MISSION

To empower people to take ownership of their wellbeing in pursuit of becoming their best self.

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BENEFITS OF JOURNALING

Put simply, journaling works. We tested it, and also found many scientific studies showing how journaling helps to manage your mental health—whether its anxiety, depression or stress.  

Getting pen to paper boosts immune function and memory. It kickstarts gratitude and helps you to organise your goals and take action. Ready to cultivate positive thinking?

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